Thursday, 27 April 2017

Revealed: Dubai to open first cinema-themed hotel in 2018

Outdoor VOX cinema and themed superhero, Bollywood rooms to feature in Aloft Dubai City Centre Deira
UAE-based shopping mall operator Majid Al Futtaim has announced plans to launch the region’s first cinema-themed concept at Aloft Dubai City Centre Deira.
The concept, developed with Marriott International, will feature cinematic themed rooms in addition to an Outdoor VOX Cinema, a statement said. 
It added that construction work at the Aloft Dubai City Centre Deira currently stands at 38 percent completion, with seven levels of the superstructure well under way.
Second phase of project development is due to begin in June leading up to expected opening in the first quarter of 2018.
The Aloft Dubai City Centre Deira will feature a cinematic themed floor of 25 standard rooms and four suite rooms.
In a first for the region, rooms at the Aloft Dubai City Centre Deira will entail a large collection of movies, TV screens, projectors and enhanced sound systems, so guests can indulge in a world cinema experience.
In addition, the hotel will feature four themed suites inspired by blockbuster movie themes from Comic superheroes to super spies, and Bollywood, the statement said.
The hotel will also house an all-season outdoor cinemaand multifunctional event space to meet the growing demand for experiential travel and leisure, it added.
Robert Welanetz, CEO of Majid Al Futtaim – Properties, said: “Connected to the iconic City Centre Deira, our latest hotel property with its themed-cinema concept is designed to bring a vibrant new ambience and experience for diners and travellers alike, delivering on the increasing demand for experiential travel and leisure.”  
Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International added: “We are excited about the progress of the project and continue to work with our partners Majid Al Futtaim to redefine the traditional hotel experience in Deira with the opening of the Aloft.” 
The hotel will feature 304 rooms, including 29 suites. 

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